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Local Ranking Factors that help your local business' SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimisation will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located. In this article, I’ll go over all the things you can do to improve Google’s understanding of your location, which obviously improves your chances to rank locally.

Google itself talks about local ranking factors in terms of:

Relevance: are you the relevant result for the user? Does your website match what the user is looking for? Distance: how far away are you located? If you are relevant and near, you’ll get a good ranking. Prominence: this is about how well your business is known. More on that at the end of this article. Let’s start with your address details 
If you have a local business and serve mostly local customers, at least add your address in the right way. The ri…
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Making your Website Responsive

Looking to boost your business in 2017.
At Big Purple Box we pride ourselves in affordable web design solutions for smaller companies. We design websites, e-commerce sites and can create any graphics needed. We offer affordable hosting packages and social media packages too! Our aim to make it as simple as possible for companies to spread the word about what they offer. 
We’re not just a website design company, we have a wealth of experience, over 30 years, in designing for print and advertising media. Why not have a look at our portfolio at Big Purple Box or check out our Facebook page for the latest information and news and don’t forget to give us a like!

SPECIAL OFFER Redesign of any existing website to make it responsive for Googles mobile-friendly update.

Pricing starts at £350.00 for a standard business website, £500.00 if your website has many pages (15 plus) or has video embedded in its content.

The Field House Holidays website, shown below, was one such project, redeveloping a sit…

5 reasons a new web design could be the best business decision you might ever make

A good website has the power to turn a small local business into a global brand. Online sales give businesses access to millions of new customers and can transform your small start-up into a competitive thriving company within months. To get this level of success, you need a responsive, attractive website which is designed to be easy to use, quick to find, and great to look at. Professional web designers are experts in knowing what consumers want, understanding the most logical way to navigate the site and making your website look on brand and on point. By choosing a reputable designer you can make sure your website is future-proof and ready to adapt as your business grows.


A new web design could be the best decision you’ve ever made for your business, here’s why:

Secure
Above all e-commerce sites need to be safe and secure for your customers. Web designers can install programmes which make sure any payment or contact information is kept private and prevent your business from facing an…

So a lot's happened...

Earlier in the summer of 2016 (blink and you missed it!) a project I'm part of won the Queen's Award for Voluntary Service. A big congratulations to all the volunteers who have made the Northumbria World War One Project such a successful enterprise.

I'm looking forward to the official presentation of the award this October.

The site documents the casualties suffered by the region during the course of World War One. I'm not sure of the exact number, but I believe the total number of researched casualties is close to 2000. These are all personal stories and tragedies.

In other news, there's been a whole host of websites launched, business identities designed and marketing leaflets printed.

Here's some of our recent printed work.


Visit Big Purple Box for more examples in our portfolio or get in touch and let us discuss how we can help bring your next website, logo, advert or leaflet project to a successful conclusion.

Google Panda Penalty

The most common penalty, affecting nearly every site is the Panda penalty. Google has stopped called it a penalty and instead prefer to refer to it as a Quality Algorithm which evaluates the quality of your entire website. 

If the algorithm determines that your website is providing low quality content, then Google will assign your entire website a lower quality score which will make it increasingly difficult for you to rank in the search engine. The rank modifier can severely impact rankings and can lead to massive traffic losses.

This is why Google Panda is a site-wide penalty that affects the rankings for all your organic keywords. If you are penalised by Panda, you'll notice that:
You are experiencing a sharp, yet gradual traffic decline that eventually stabilizes.Your pages have difficulty ranking no matter how many back links you have.You can still rank for certain keywords, albeit not as well as before. Your site might be found on page 2 or 3 for many terms.Historically, afte…

Building your website

Here we go with the first post of 2016, I'm starting with some advice for anyone considering building their own website from scratch, or you can use it as a checklist when your website developer asks, "so just what content do you have?"

The New Website Checklist 

Homepage – What does your business do? Who do you help? What problems do you solve for those people? How do you help them?

About – This is the section where you share your story, along with what motivated you to start helping people with your chosen niche. Although, always link your experiences back to the prospect so they can see how it benefits them. Even when talking about yourself, people still want to know, "what’s in it for me?".

Blog/News – If you want to get the best results possible, your prospects will need to receive new content from you every 1-2 weeks. If you don’t do this, they’ll start to get less responsive to your communication and go "cold". So be sure to have one short blog pos…

NBSL Funding update

There's been some significant changes to the business funding on offer. from The North East Business Support Fund. The project now requires a minimum value of £3000.00 Now I admit there are few website developments around at that scale of costs. But don't let that put you off asking for a quote or if you are developing a new business, maybe requiring a new business identity, business stationery set, brochure and or website plus some marketing and Search Engine Optimisation, then please don't hesitate to get in touch. Eligibility criteria
The North East Business Support Fund provides grants of up to 35% towards business development projects costing between £3,000 and £8,000 (maximum grant value of £2800).
Please note: We are currently able to support businesses based in Northumberland, Tyne and Wear and County Durham. Unfortunately, at this stage, we are unable to take applications from businesses based in the Tees Valley.The fund is only able to support certain types …