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Showing posts from February, 2014

Meta Tags every web page should have

Let’s get back to basics. The most important function of metadata is not the ability to influence rankings, but its ability to encourage your content to make the best first impression possible. The Big 3 social networks all allow marketers the ability to provide metadata specific to the channel and therein lies the opportunity to provide titles, descriptions and pictures that resonate directly with your audience in a given channel.     Adoption of New Metadata The Common Crawl , which is an incredible resource that all SEOs should be at least mindful of, has developed a microsite called the Web Data Commons where they identify trends extracted from the Common Crawl corpus. Schema.org , the new vocabulary that search engines have forced us to learn without providing too much immediate benefit, appeared in 43.05% of the 1,811,471,956 typed entities that appeared in the 3,005,629,093 URLs on the 40,600,000 domains that make up the August 2012 Common Crawl Corpus. As you might i